By age 12, Danietté sought after the Savannah College of Art and Design. For years she was self-taught, but then paid a SCAD master’s student to give her lessons while in high school. Her experience at SCAD was one of the greatest of her life thus far. She was selected amongst her senior classmates to showcase her senior collection in the annual SCAD Fashion Show. Still, her collection was recognized at the private after-party by Andre Leon Talley, as the best in show.
In fall of 2015, Danietté was commissioned for her first custom couture piece, and immediately filed the necessary paperwork to start her business, and has been creating couture ever since. Her accomplishments include two seasons at New York Fashion Week, and the opportunity to showcase her designs at the Oscars of 2020.
At the top of the pandemic, Danietté was inspired to create new content for marketing at the beginning of the COVID-19 pandemic. Instead of consistently sharing photos and sketches of her wedding and prom garments from previous seasons, she did a #quarantined photoshoot with designer masks to compliment her designs. She got a reaction online that was like no other for her business.
During her season of networking in late 2021, she was often approached by women in regards to contemporary professional attire. After doing some research, she found that over 60% of women were struggling to get dressed, EVERY DAY. Further research even showed they were lacking confidence, and their inability to dress properly for their body type prevented them from showing up in the way that they prefer, desire, and deserve. This research led to the founding of The Arionna Collection, now known as ARIONNA, a women's fashion brand, dedicated to elevating the contemporary career woman, while promoting inclusivity in the world of professional fashion.
Daniette's mission throughout the years has always been the elevation of individuals through style. She personally is inspired to simplify the process of "getting dressed" for people every day, despite agendas, complicated worklife, lifestyle changes, and more. Female executives, entrepreneurs, professionals, and elected officials have worked with Daniette for years, and as an image consultant, fashion designer, and born protagonist, ARIONNA is one HUGE tool for her arsenal of ELEVATION.